20 questions every owner asks before selling their MSP
Straight answers for owners who want a smart exit
About the Book
The book is organized as twenty chapters, each answering one question an owner asks before selling. Topics include when to sell and when to wait, how a buyer arrives at a valuation, common deal structures such as earn-outs and equity rolls, mistakes that lower value or stall a deal, and what the owner keeps after taxes. Each chapter follows a fictional MSP owner, Skyler, through her own sale and ends with prompts for the reader.
It suits an owner who expects to sell within a few years and wants to plan early. It is written from the seller's side, so it fits someone who has not yet talked to a broker or buyer and wants the terms and sequence first.