Built to Sell
Creating a Business That Can Thrive Without You
About the Book
A business parable about Alex Stapleton, who runs a marketing agency and learns that a buyer sees little to buy when the company depends on its owner. Over the story it works through narrowing what the company sells, turning the work into a repeatable offering, building recurring revenue and reducing the owner's role in daily delivery. It includes a set of numbered tips for building value.
MSP owners use it as a way to think about exit value long before a sale. It speaks to an owner who personally handles clients and escalations, and who wants to see how packaged services, steady revenue and a team that runs without them change what a buyer will pay.