How to Sell a Sh*tload of Managed Services
Without Selling Your Soul
About the Book
The book lays out a seven-step framework for growing monthly recurring revenue at an MSP while keeping the owner's values intact. Its topics include cleaning up sales data, building lead generation that does not depend on luck or referrals, shaping offers, setting goals a team can live with, handing off selling without losing control, and keeping clients satisfied at healthier margins. The author hosts a sales podcast for MSPs.
It suits an owner who still does most of the selling and is uneasy about pushy tactics. The framework is aimed at the point where the owner wants to hire or delegate sales and needs a repeatable process to hand over.