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Package, Price, Profit

The Essential Guide to Packaging and Pricing Your MSP Plans

About the Book

A guide to packaging and pricing MSP service plans. It looks at why a pricing model can put an MSP out of business, how fast-growing MSPs scale, how to build plans without unneeded complexity, and how to price agreements. It uses a Good, Better, Best structure for presenting options to clients.

It suits an owner whose plans grew by accident, with custom deals for each client and unclear margins. The book is aimed at someone ready to rebuild their offer into a small set of tiers that are easier to sell, explain and support, and is a short read with examples.

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