Sell More, Do Less
An MSP & IT Specialist's Guide to Better Sales Calls
About the Book
A guide to sales calls for MSPs and IT specialists. The author is a sales leader who spent years in cloud software sales and coaching at BT, and the book focuses on the small things said on a call that change its outcome. It is aimed at owners who find selling uncomfortable and want to get more from each conversation with less effort.
It suits an MSP owner or technical founder who handles discovery calls personally and has no formal sales training. Readers who want practical call technique, rather than a marketing or pricing framework, are the best match.