Survive and Thrive
By Nigel Moore.
About the Book
Survive and Thrive is written for MSP owners facing an economic downturn. The author's own listing describes it as a manual for protecting an MSP through a downturn, with material on managing cash flow and repositioning services.
It is a 138 page book published by The Tech Tribe in 2020, from the same author as Package, Price, Profit. An MSP owner can read it to review how exposed the firm is to a drop in client spending, and which service changes might respond. It was written around the 2020 downturn, so some examples reflect that moment.