The Pumpkin Plan

A business growth book that uses the image of giant pumpkin growing as a method. The author describes the cycle of selling and doing that leaves owners exhausted, then presents a strategy of identifying your best clients, putting your effort there, and clearing out the weaker ones. It is illustrated with stories of entrepreneurs.

MSP owners use it to examine their client list. It suits an owner with many small or difficult accounts who suspects a minority of clients generate most of the profit, and who wants a framework for deciding where to focus and which accounts to move on from.