Adjusted EBITDA Margin
Earnings before interest, taxes, depreciation and amortization, adjusted for one-time and owner-specific items, as a percentage of revenue.
Formula
(Net income + Interest + Taxes + Depreciation + Amortization + Adjustments) ÷ Revenue × 100
Why Track It
EBITDA is what the business actually earns and what buyers multiply to value it. It is the check that growth, pricing and staffing decisions are paying off together.
How It Is Measured
From the income statement, take net income and add back interest, taxes, depreciation and amortization. Add back one-time items and normalize owner compensation to a market salary. Divide by total revenue for the period. Report trailing twelve months, and keep a written list of the adjustments so the number stays comparable.
Constraints
Adjustments are judgment calls, and generous add-backs make any MSP look healthy. It lags operating problems by a quarter or more.
Measurement Note
The Service Leadership Index reported average adjusted EBITDA of 11.1% in Q4 2024 and 18% of MSPs reporting losses. Excendio, citing Service Leadership, puts best-in-class MSP EBITDA at about 17%. The danger line is the Q4 2024 average.
Referenced In
Related KPIs
- Recurring Revenue as Share of TotalThe percentage of total revenue that comes from recurring agreements rather than projects, product resale and hourly work.
- Gross MarginTotal revenue minus the direct cost of delivering it (technician labor, tools, resold product), as a percentage of total revenue.
- Service Multiple of WagesService revenue earned for every dollar paid in service delivery wages.
- Days Sales Outstanding (DSO)The average number of days it takes to collect payment after invoicing.
- Service Revenue per EmployeeAnnual service revenue divided by total headcount, a single measure of pricing, productivity and staffing combined.
More in Finance
The recurring revenue base, the margins it earns and how quickly cash comes in. These numbers tell an MSP owner whether the business is priced right and worth what a buyer would pay for it.
- All-In Seat Price (AISP)Owner
- Days Sales Outstanding (DSO)Finance Lead
- Effective Hourly RateFinance Lead
- Gross MarginFinance Lead
- Managed Services Gross MarginFinance Lead
- Monthly Recurring Revenue (MRR)Owner
- Recurring Revenue as Share of TotalOwner