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Annual Price Increase: Build a Checked MSP Calendar

Plan each annual price increase from MSP agreement dates and checked rates so you can schedule notices, forecast the uplift, and verify the invoice.

MSP office manager checks an annual price increase calendar against client agreements and billing records

Assume the model's 20-seat US client, with unchanged scope and a $225 monthly seat fee. A 5% annual price increase makes that $236.25 per seat, or $4,725 a month instead of $4,500. Put the agreed effective date and required notice on the calendar before forecasting the uplift. A calculated increase isn't an authorized billing change.

I'd maintain a calendar for the contract step and a separate action list for weak client economics. They are different decisions. The routine annual step shouldn't disappear while you investigate a difficult account, and a calendar reminder shouldn't substitute for that account's improvement plan.

Read the Agreement Before Choosing the Date

The model calls for a fixed annual step written into the contract and communicated ahead of time. Its step is 5%. Establish which pricing lines the actual agreement covers and when the change can take effect.

Record notice and renewal dates separately where the agreement distinguishes them. Don't assume every client's price-change date is the same as the invoice date. If terms are unclear, assign the question to the person authorized to resolve it before sending a notice.

The calendar should reproduce the agreed timing, not create it. A preference to spread administrative work across the year doesn't authorize moving a client's existing anniversary. Plan any proposed change to that arrangement through the agreed commercial process.

For new agreements, consider the review workload when agreeing the timing. Keep the fixed annual step and advance communication explicit. Don't promise your staff an evenly spread calendar by silently changing the terms of work already sold.

Build a Row Billing Can Use

Give each agreement a record with the amount and the evidence behind it. Keep the responsible person attached to the next action. A date in a shared calendar without the applicable rate still leaves billing to reconstruct the change.

Calendar FieldWhat You RecordWho Checks It
Current Pricing BasisThe recurring lines, rates, quantities, and scope to which the record relatesFinance and billing
Change TermsThe agreed annual step and any recorded exceptionThe authorized commercial owner
TimingThe effective date and the notice or decision dates required by the agreementThe account lead
Proposed AmountThe checked calculation on the applicable pricing basisFinance
CommunicationWho sends the notice and how the recipient and delivery are recordedThe account lead
ImplementationThe authorized billing change and the first affected invoice to verifyBilling
Unresolved MattersThe question, its owner, and the action waiting for its answerThe responsible approver

Reconcile the row with the current agreement and approved changes. If the billing record and the signed terms disagree, show the difference as an investigation. Don't choose whichever date makes the revenue forecast look better.

Keep the first invoice check in the process. A notice sent on time and a rate that never reaches billing leave the expected uplift unrealized. An incorrect quantity can also make a correct new unit rate produce the wrong invoice.

Calculate the Uplift on a Fixed Basis

Monthly recurring revenue, or MRR, is the continuing amount billed each month. In the worked client example, the managed fee starts at 20 times $225, or $4,500 MRR. The example holds seats and scope constant so the price step can be measured separately.

Multiply $225 by 1.05 to get $236.25. Multiply that by 20 seats to get $4,725. The difference is $225 a month, which becomes $2,700 over a full year at the changed fee with the same quantity and scope.

That full-year amount is not automatically the revenue uplift within your current financial year. Count the months actually affected and apply the agreement's treatment of a partial period where relevant. Keep any quantity change separate so it doesn't get mistaken for price improvement.

For the client book, calculate the authorized uplift for each affected period and sum those results. Don't take 5% of the whole year's recurring revenue and assume every client changed at its start. The timing is part of the calculation.

Check separately sold product lines against their own agreement and costs. A larger supplier or license bill isn't the same event as the annual managed-service step. The model doesn't link its escalator to CPI or pass supplier increases through at cost.

Plan the Quarter From Actual Commitments

Review the upcoming actions with the people doing them. Count which notices and approvals are due, then check whether those owners have the capacity to complete them. A concentrated group of anniversaries is a workload issue to plan around, not a reason to omit the agreed step.

Prepare standard wording that the account lead adapts to the actual agreement. State the new applicable amount and effective date clearly. Check the recipient and any required approval route rather than assuming the usual ticket contact can handle the commercial decision.

If a change is delayed, record why and revise the forecast. Keep the old date visible in the history so finance can explain the difference. Don't let a moved reminder quietly become evidence that the original action happened on time.

An exception needs an approver and a date for its next decision. It should remain a visible commercial choice. Otherwise, the calendar can repeat the last exception indefinitely while the forecast continues to include an increase nobody is implementing.

Keep Weak-Margin Work on Its Own List

The model calls for grading clients on margin and fit and repricing the weakest first. Gross margin is revenue left after the direct cost of delivering it, expressed as a share of revenue. Use the account's measured cost to establish that result rather than its age or the loudness of its objections.

Where an environment causes excessive work, the model calls for fixing the low-margin client before repricing. Give the corrective project its own scope and capacity. A routine 5% step may be part of the agreement, but it doesn't by itself resolve the operating cause of weak margin.

If a remedial proposal could lead to a departure, assess the dependence and replacement plan. The model says to replace weak revenue with better revenue so the total doesn't shrink. Keep that decision separate from routine billing administration.

Don't promise that clients will accept an increase simply because the calendar is organized. The record tells you what is due and what was done. It doesn't establish an individual's renewal decision or guarantee the account's future cost.

Check Expected Revenue Against the Invoice

Compare the forecast change with the first affected invoice on the same rate and quantity basis. Then inspect differences before carrying the new amount into the ongoing forecast. A rate change can be correct while an unrelated product or quantity movement changes the total.

A rule of thumb can't tell you which month the fee took effect. Keep the calculation with the notice and billing evidence so finance can reproduce the result. That is the record worth maintaining after the reminder is cleared.

Start with the next agreement whose notice or decision action is due. Have its owner confirm the terms and amount, then complete the billing check at the appropriate point. Build the calendar from those checked rows instead of sending the same increase letter to the entire book at once.

Written ByGraham Whitfield

Staff Writer, Finance and M&A. Graham Whitfield covers finance, pricing and M&A for MSP Outpost. He shows his math and states his assumptions.

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Written by Graham Whitfield
MSP Outpost publishes information, not legal, financial, insurance, tax or compliance advice, and reading it creates no professional relationship. For decisions about your business, talk to a qualified professional.

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